Profile

HellesGrind

Building creative apps and tools using genAI and code

About Me

I’m a full-stack engineer and entrepreneur.

I build end-to-end AI-powered products — from backend and frontend to scalable infrastructure.

My current focus is generative AI.

I’m developing tools that help automate creative performance marketing — generating, testing, and improving ad content with the help of AI.

I like working close to the metal: fast iterations, clean systems, and shipping things that actually run.

Projects

Unreal Labs

Co-founder, Engineering

Building AI agent that replaces performance marketing departments for businesses. Automated advertising with generative AI.

  • Pre-seed: Sequoia Capital, First Round Capital
  • Managing 40% of ad budgets for pilot clients in closed beta
  • AI campaigns consistently outperform human-created campaigns
  • Built proprietary AI models for creative generation
  • End-to-end automation pipeline
Closed Beta

Pre-seed round backed by:

Sequoia Capital First Round Capital
AI/ML Performance Marketing Automation Generative AI

Unrealme App

Co-founder • Engineering • Backend

iPhone app for AI video generation. Upload photos, create videos with yourself in any scenario. First Unreal Labs team iteration that led to successful B2B pivot.

  • First iteration of Unreal Labs as a team that led to successful B2B pivot
  • Built complete backend infrastructure for video generation and processing
  • Market insights led to successful pivot to B2B AI marketing
  • We actually launched the app in the App Store

Frontend

Swift

Backend

JavaScript Express

AI/ML Infrastructure

FAL.ai RunPod Replicate

Database

Firebase

LiterallyMe Sticker Bot

Solo Project, Founder • Super fun viral sensation

Telegram bot for AI sticker generation. Started as super fun project for me, became absolutely viral with users worldwide.

  • 170K+ Monthly Active Users - absolute viral growth
  • 700K+ total users across 100+ countries
  • 2M+ stickers generated - super fun for users
  • $0 marketing spend - pure viral organic growth
  • Scalable infrastructure

Back-end

JavaScript Express Python FastAPI Telegram Bot API

Front-end

Telegram Bot API

AI/ML Infrastructure

RunPod Docker

Database

Firebase

Literally Me Photo

Solo Project, Founder • My first full-stack application

AI photo generation app. My first project where I built everything from scratch - frontend, backend, infrastructure.

  • Built entire application from zero - frontend, backend, infrastructure
  • Implemented custom AI training pipeline for personalized photos
  • Designed complete user experience from onboarding to generation
  • Telegram Mini Apps integration
  • Solo architecture to deployment

Frontend

React TypeScript

Backend

JavaScript Express

AI/ML Infrastructure

FAL.ai

Database

Firebase